Transforming Data into Information
|
| How |
|
Why solution superior |
| Parsing and Data Standardization |
|
Table driven software architecture |
| Database Builds |
|
Over 60 Tables define all operations from data
parsing, data transformation to data validation and standardization and
the ability to define default values for missing data at the data attribute
level |
| House-holding Relationships along N-dimensions |
|
Can handle data and text in multiple languages
(software can recognize, Chinese, Japanese Kanji or English with equal ease) |
| Segmentation Options |
|
Cleanup functions, Validation and Standardizationfunctions
ensure data quality with client specific data functions including Statistical
functions can be built-in at data attribute level quickly and easily |
| |
|
|
Reducing Cycle Time in Service Delivery
|
| How |
|
Why solution superior |
| Table driven N-Tier architecture |
|
Rapid Customization of Software possible due
to its modular, parameter-driven design |
| Re-engineered methodology to maximize productivity |
|
Rapid Modification of Process flows to handle
specific, tailored & 1-time requests |
| Process Logic moved out of code into dynamic
tables |
|
Rapid Customization of the Processing environment
achieved through numerous Tables, Functions and runtime Parameters |
| |
|
|
Flexible Storage and Processing Environment
|
| How |
|
Why solution superior |
| Open Relational Database Design |
|
Rapid Customization of Database Architecture
based on Campaign needs |
| Proprietary Data Model |
|
Easy access/maintenance of Client data and capable
of incremental update or full file replacement of data/transactions |
| Variety of database deployable (Oracle, Informix,
Sybase, MS SQL, ODBC compliant. JDBC complaint) |
|
Changes have minimal impact on stability of
the processing environment and can be easily be customized to implement
a continuous marketing program. Process performance statistics saved for
time series analysis by data source and key processes |
| |
|
|
Easy Information Distribution
|
| How |
|
Why solution superior |
| Excel based reporting |
|
User friendly formatting |
| Can implement custom reports based on Crystal
Reports |
|
Easy sharing and distribution of reports. |
| Variety of access device including web, telephony
based fax on demand, email, intranet software platforms such as Sales Automation
tools |
|
Fully integrated solutions. Interfaces to IVR
(Interactive Voice response) and CIANT's Sales Force Automation |
